Recently our team worked on the Tastykake “Take a Bite Campaign” with one of our favorite clients, Match Marketing Group. Our two day shoot was full of cake, doughnuts, pecan swirls and heavenly chocolate goodness!
The goal was to have the perfect bite placed on the delish products. In advertising, sometimes you look back on your day and giggle. At one point we were taking turns biting into the confectionary delicacies and comparing whose teeth made the most realistic looking shape.
It would appear to be simple, right? But each cake has its own unique texture and moisture level which requires a different device for carving the perfect impression. Stylist, Dan Macy rehearsed various “test bites” prior to the shoot, texting images in preparation for leading the styling team on shoot day.
Pammi Shaeffer and Art Clagett were the lead photographers with set assistants and post work experts Robert Cornelius and Vicki Simpson perfecting the imagery. We created two sets, one for animated looks and the other featuring top down captures.
What we learned along the way was communication and visualization being key elements to our success. Our Studio Manager, Michele Clagett, worked on the styling and creative goals in advance, which was critical, due to the amount of captures produced on shoot day. Also, having clients on set to provide immediate feedback, ensured we were capturing the dynamic essence of each product.
We are excited to share a Behind the Scenes video with you produced by our Video Production Manager, Dave Beard. So enjoy the show and go buy some Tastykakes.