We have all arrived home from a trip to the grocery store and had to rely on our Tetris skills to get our goodies to fit in the refrigerator. The Scoppechio OvareGroup approached us with an interesting project for GE Appliances that was going to put those fridge packing skills to the test.
The project was to create a series of three dimensional boxes with images of delicious food printed on all sides. The tasty looking displays would be placed inside the GE refrigerators on showroom floors. This way the customers could better visualize the spaciousness, while also imagining how that fancy new fridge could lead to mouth watering dishes of their very own.
The boxes were to be a very specific size and shape. Due to these restraints we ran into a few speed bumps. One of those challenges was to capture a beautiful, fully party ready charcuterie board. The client selected a cutting board they really liked but it wasn’t long and skinny enough to fit the dimensions required. Being problem solvers is part of the fun of this industry, so we collaborated on a solution. The answer was compositing.
We had Amy Wardle, the food stylist on set, fill the entire cutting board. Then using the same board, strategically built a section with more goodies. We combined the two images in Photoshop to create one seamless charcuterie masterpiece. Would you have ever guessed it wasn’t captured as a single shot?
Another of the assigned images was decadent pudding cups. This shot presented us with the opposite challenge as the charcuterie board. We had the perfect sized platter, but not enough fancy pudding glasses. We shot an extra row of filled cups and added them to the platter in post. There was however no problem eating all the cups when we were done shooting. Use the slider below to see the before and after!
Ok, be honest, how long did you play with that slider? Fun right? Before you go, here is one more image from the shoot for you to play with. We thought nine sandwiches would be better than six.
Our GE photo shoot yielded some wonderful results and everyone had a great time doing it. Just like we planned.
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